Privacy Policy

 
 
 

This policy was last modified on April, 30, 2025

Lucifer Virroc & Co, LLC (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your data when you visit or interact with lucifervirroc.com (the “Site”), including any subdomains, affiliated platforms, or services (including mobile apps).

Your continued use of the Site constitutes your acceptance of this Privacy Policy.

1. Data We Collect

a. Information You Provide

We collect personal data you voluntarily share (e.g., name, email, phone number, message content) when submitting forms, booking services, or contacting us directly.

b. Information We Collect Automatically

We collect non-personal data automatically through cookies, pixels, and similar technologies, including:

  • Browser type and device info

  • IP address and geolocation (approximate)

  • Pages viewed, time on site, and clicks

We may use AI-assisted tools to analyze aggregated behavior to improve the user experience and site functionality.

c. Data from Third-Party Sources

Embedded content (e.g., YouTube, social media widgets, analytics tools) may collect additional data according to their own privacy policies.

d. AI-Based Features

Some content personalization, automation (e.g., chatbots), or design recommendations on our site may be powered by AI. AI features do not make decisions that significantly affect your rights unless clearly stated and consented to.

2. How We Use Your Data

We may use your data to:

  • Respond to inquiries or fulfill service requests

  • Customize your experience

  • Improve our design, offerings, and performance

  • Communicate with you, including marketing and updates

  • Conduct analytics, including AI-assisted insights and behavioral segmentation

  • Detect and prevent fraud or unauthorized activity

3. Sharing Your Data

We may share your data with:

  • Affiliates and vendors who help us operate the Site

  • Ad platforms (e.g., Meta, Google) for personalized or lookalike advertising

  • Legal authorities where required by law or for the protection of rights

  • Business successors in case of sale, merger, or acquisition

We do not sell your personal data.

4. Cookies, Tracking & Analytics

We use cookies and third-party tools (e.g., Google Analytics, Meta Pixel) for marketing and behavior tracking. You can manage cookie preferences in your browser.

We may use AI-based analytics to understand aggregate visitor trends.

We do not currently honor “Do Not Track” (DNT) browser requests.

5. Opting Out

You can opt out of:

  • Marketing emails by clicking “unsubscribe” or emailing us

  • Analytics cookies via your browser or using opt-out tools (e.g., DAA, NAI)

  • Targeted ads by adjusting your social platform settings

6. Data Protection

We use secure protocols and access controls to protect your data, but no system is 100% secure. You use the Site at your own risk.

7. Children’s Privacy

We do not knowingly collect personal information from children under 13. If you believe we’ve inadvertently collected data from a child, please contact us.

8. California Rights (CCPA/CPRA)

California residents may:

  • Request to know, delete, or correct personal information

  • Opt-out of sale or sharing of personal data

To submit a request, contact: privacy@lucifervirroc.com

9. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted here, and your continued use of the Site implies consent to the revised policy.

10. Contact

Questions? Email us at privacy@lucifervirroc.com